Visual Techniques

Visual Techniques:

-Asymmetry

-Simplicity

-Activeness

-Accuracy

-Flatness

-Sharpness

Visual Techniques:

-Complexity

-Exaggeration

-Activeness

-Boldness

-Accuracy

-Depth

The Results Between the Two Design Works:

The first picture is a vintage Disneyland poster for the “Autopia” ride, and the second picture is a poster for the CBS television show, Hawaii Five-0.  The “Autopia” poster is designed differently than the Hawaii Five-0 poster.  With the “Autopia” poster, the design has more flatness than the other poster.  I can tell the “Autopia” poster is more flat because of the lines and shapes used; the Hawaii Five-0 poster has more depth because there are actually real people in the poster layout and the water splashing around those people creates more depth.  Both of these posters give a visual message describing what either the ride or the television show will entail.  The “Autopia” poster tells audiences that you will embark on a ride that involves cars, roads, and curves.  You can tell this because of the curved lines and overpass in the poster design.  The Hawaii Five-0 poster shows audiences the four main characters of the show and you can infer that the show takes place somewhere with ocean water because there is water splashing around the characters.  The Disneyland vintage poster shows how simple a design can be but still gets a message across to an audience.  The simplicity of this design has a great impact on audiences because the message comes across straight to the point.  The Hawaii Five-0 poster design is more complex and involves a great deal more depth and activity than the Disneyland poster.  This design creates realness and is more life-like than the Disneyland poster.

     

Picture Works Cited:

http://www.amazfacts.com/2011/07/vintage-disneyland-posters-42-pics.html

http://www.tvblog.ro/hawaii-five-o-sezonul-1-poster/

Contrast

Good Use of Contrast:

This is a poster for the television show, Mad Men.  This poster is a great example of good use of contrast.  The usage of only three colors (red, black, and white) allow a clear message to be conveyed.  These colors "pop out" perfectly on this poster.  The silhouettes of the characters and the way they are portrayed with the colors is perfectly designed.  This poster is easily readable because only three colors are used, and those colors are the most recognizable and commonly used in advertisements to draw attention.  With the usage of black and white for the background, the title of the show is able to stand out, just like the characters stand out.  This poster is simple yet the usage of black, white, and red makes for an excellent poster design.

Picture Works Cited:

http://en.paperblog.com/mad-men-poster-high-contrast-adaptation-176686/

Bad Use of Contrast/Contrast Failure:

This is a scientific poster, but you can barely tell what it says let alone know that it is a scientific poster. The only way that I know it is a scientific poster is because the website told me so.  This poster is not designed well according to contrast.  The designer used all dark font colors and backgrounds, which makes the poster hard to read.  There is low contrast in this poster due to the bad usage of color.  The tones are all wrong and the color choices create a headache for people trying to read what the poster says.  This would be a more effective poster if the designer had used either a dark background with light font colors or a light background with dark font colors.  Overall, this poster is a contrast failure.

Picture Works Cited:

http://www.makesigns.com/tutorials/poster-design-layout.aspx

Movement/Motion

This is the movie poster for the Disney/Pixar film, Up.  I chose this poster because it displays motion that is clearly visible.  This movie is about an older gentleman who wants to go on one final adventure, so he rigs balloons to his house and floats away.  In this poster, you can see his house in the background, which is the start of the motion and movement.  Attached to the house is a garden hose with Dug, Russell, and Mr. Fredrickson.  These three characters are hanging on for dear life as the house floats above them.  You can see the motion and movement because they are flying through the clouds, as the house floats higher and higher.  You can also tell that there is movement in this poster because the characters look like they are falling down in our direction.  The motion in this poster is implied motion, which is clearly and creatively displayed.

Picture Works Cited:

http://www.movieposterdb.com/movie/1049413/Up.html

This is a movie poster for the Disney film, Tangled.  There are many parts of this poster where you can see an implied motion or movement.  The first is the lanterns floating up into the night sky.  These lanterns start from one common source and then as they float into the sky, they disperse across the top of the poster.  The second part of the poster that shows motion and movement is Rapunzel's hair.  Her long, flowing, blonde hair cascades behind her in a spiraling motion.  It seems to float through the air.  The third part of the poster where you can see motion and movement is the boat in the water.  If you look at the bottom of the boat, there is water that splashes around it.  The splashing water indicates the boat is moving forward.  

Picture Works Cited:

http://www.shockya.com/news/2010/11/11/a-new-tangled-movie-poster/